The Independent Agency Search and Selection Company (IAS) is delighted to announce the launch of their latest offering to subscribing agencies – the IAS snapshot survey.
A very quick and affordable survey, the – snapshot – survey has been specifically designed to give Agencies high level feedback / appraisal of the agency’s performance by their Clients based on a variety of aspects such as business understanding; agency output – creative, strategy, service; agency delivery; agency costs and overall relationship.
“Research findings from SCOPEN’s AgencyScope shows that healthy long-term relationships between Clients and their advertising agencies produce better results and it is important to continually review performance so as to improve working practices”, comments Johanna McDowell, CEO of IAS and partner in Scopen UK and South Africa.
Brief, straightforward, and simple to follow, the online survey consists of eight high level questions that include a rating scale and commentary box, which offers Agency Clients a quick, and highly effective tool to evaluate their Agency on several key criterias.
“IAS will analyse the results and prepare a report for feedback to the agency. The survey results will help Agencies build effective partnerships which are crucial in identifying early warning systems that flag any concerns before they develop into full blown issues, if left unaddressed,” adds IAS Business Director, Nikki Munsie.
About the IAS
The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006. IAS specializes in client/agency relationship management and helping clients find agencies.
International associate company AAR Group was founded more than 40 years ago in the UK and has associates and branches throughout the world.
The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).
Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.
Mazole focuses on building businesses in the marketing and communications space.
The IAS is a level 2 BEE contributor