IAS Masterclass: AdForum Worldwide Summit NYC - Key summit observations
Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that will take place on the 9th May 2018 at the Institute of Directors in Sandton and on the 17th May 2018 at the Winchester Mansions Hotel in Cape Town.
The AdForum Summit took place in New York, between 23rd and 27th April 2018, providing Johanna McDowell, the IAS and Scopen Africa and over 30 global consultants with the opportunity to attend 26 agency meetings with more than 20 world-wide agency CEO’s.
“It was interesting to meet some of the international agencies on that side of the fence, with some of the legendary agencies in the city, covering a series of intricate and complex industry issues and challenges. The summit unpacked the global trends in industry disciplines such advertising, creative, media, digital, public relations, direct, and indirect marketing services. However, there was much more to it and all will be revealed at the masterclass where I will provide in-depth feedback,” concludes McDowell.
About the AdForum Global Summit
The AdForum Worldwide Summit is a program for search consultants and global agencies. It is a unique and highly focused event gathering the leading agency search consultants drawn from markets around the world with agency network CEOs and management teams from all disciplines, including creative, media, digital, PR, direct, and marketing services.
It’s an invitation only event that brings top players in the industry together, and offers them the chance to grow their business, network, and experience how they are shaping the future.
About the Independent Agency Search & Selection Company (IAS)
The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006. IAS specializes in client/agency relationship management and helping clients find agencies. International associate company (AAR Group) was founded more than 40 years ago in the UK and has associates and branches throughout the world.
The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).
IAS is owned 100% by Mazole Holdings. Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell.
Mazole focuses on building businesses in the marketing and communications space.
The IAS is a level 2 BEE contributor.