AXECESS Jozi returns on March 7, 2015. In anticipation of this, AXE looks back to AXCESS Jozi 2014 and remembers the highlights of this extravagant urban music festival.  

Johannesburg, South Africa – AXECESS Jozi returns to Newtown’s Mary Fitzgerald Square bigger and better with three international hip-hop acts dropping by for a one-night only musical extravaganza come March 7, 2015.

The second edition of the annual AXECESS Jozi festival follows a little over a year after megastar Big Sean set the square ablaze alongside local talent including AKA, Da Les and Reason, among others. Legendary local hip-hop crew Teargas also made their mark on the AXE stage and the night was, without a doubt, one of the biggest hip-hop gatherings of 2014.

Kuli Chana re-united with his Morafe peers and together they roused the crowds with their classics including “Lekwalo to Metswako” and “The Whole Thing”.

AKA and Da Les turned the swag up a notch by performing some of their best loved hits and all the while the audience was getting heated up for the act of the night, while not only enjoying the best musical acts but also the eye-popping spectacle of world-class stage design, a spectacular fireworks display and an all-round festive atmosphere in the heart of the colourful city.

Titanium area VVIP guests had the exclusive opportunity to rub shoulders with socialites and celebrities alike while SkyroomLive.com was on hand, live-streaming the festival to over 354, 000 viewers who logged on to watch AXECESS Jozi live, a first for any festival in South Africa.

An interactive photo booth located on the festival grounds was constantly jammed with fans documenting the memories that they were making and sharing them throughout a variety of social media platforms.

Hot on the heels of his Billboard chart topping sophomore release ‘Hall of Fame’, Big Sean delivered his first ever performance on African soil and even the rain wasn’t  enough to dampen the spirit of the crowd as they sang along to the rapper’s hits including Beware, Guap and “Dance (A$$)”, which remains one of his biggest to date. A few lucky competition winners even got to meet the rapper for an epic backstage #selfie.

AXECESS Jozi 2014 marked AXE’s first foray into the entertainment circuit. 2015 will establish the festival as an annual event giving the AXE man the ultimate access to world-class entertainment by bringing together the best global and local musical talents.

With three international acts, all of who will be performing on African soil for the first time, AXECESS Jozi 2015 is set to become yet another explosive urban music event, or should we say extravaganza.

About Company

AXE is a Unilever Brand and was first launched in France in 1983. Since then it has become the deodorant of choice for men in more than 60 countries, including South Africa. It is the number one selling deodorant in several European and Latin American markets, and since its 2003 launch in Asia and the United States it has also achieved a notable presence there. AXE is masculine, original, individual, cool and fun and we pride ourselves on giving guys the edge in the mating game.