Samsung Unveils New Samsung Stores and Store Revamps Samsung opening and revamping more Samsung Stores

JOHANNESBURG, South Africa – 19 July, 2015 – Samsung Electronics South Africa has announced plans to open two new Samsung Stores in Polokwane and Nelspruit to complement the 17 stores that are already operational across the country. The Mall of the North in Polokwane and the Riverside Mall in Nelspruit will be the latest additions to have premium outlets showcasing the full range of Samsung products including visual display, digital imaging, digital appliances and integrated mobility.

“Ideal for the Samsung enthusiast and the discerning shopper alike, the new stores will ensure immersive and exciting experiences for consumers,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa. “Our Samsung Stores are designed to inspire our users and provide them with easy access to our latest technology, cool innovations and exciting new releases.”

The Samsung Mall of the North Store is set to open on July 17th and the Samsung Riverside Mall Store on July 24th. The Galaxy A-Series, the new Galaxy S6 and S6 edge, the impressive range of Samsung SUHDTVs and the innovative Samsung activ dualwash washing machine will all be on display, allowing consumers first-hand interaction with the technology, with professional advice and support from the helpful Samsung floor salespeople.

“Samsung Stores strengthen our commitment to engaging with our customers, helping them to get the most from their products and experiences and ensuring that they have access to an impressive array of solutions and services,” adds Potgieter.   In addition to the new outlets, a number of stores will also be revamped in July to ensure that these meet the latest in design standards.

The Samsung Stores at Masons in Benoni, Gateway Mall in Durban, Sandton City and Strubensvalley in Johannesburg will all be undergoing complete facelifts. “The Samsung Stores complement our extensive partner network and serve to grow the Samsung brand across the country. These new additions further demonstrate our commitment to delivering personalised experiences and meeting the needs of Samsung consumers,” continues Potgieter.

New Samsung Stores opening dates:
Date: 17 July, The Mall of the North - corner of the R81 and N1 Interchange, Bendor, Polokwane
Date: 24 July, Riverside Mall - on the R40 from Nelspruit towards White River   “These stores will extend the Samsung footprint further to ensure that we can provide superior service and products to a wider consumer footprint and create loyal brand ambassadors across the country,” concludes Potgieter.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:
Pearl Ndlazi
Phathutshedzo Nepfumbada Epic MSL Group
Samsung Electronics South Africa
Tel: 011 784 4790 / 011 549 7969
Cel: 079 021 5006 / 078 213 4975
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