05 June 2015

All in One Laundry Experience with the activ dualwash

Submitted by: Debora Siyaya

JOHANNESBURG, South Africa – 05 June, 2015

Samsung Electronics South Africa has announced its latest and most innovative top loading washing machine yet to the South African market, the activ dualwash.

Innovatively designed with a built-in sink with water jet and gentle scrubbing surface, this groundbreaking solution saves time, reduces effort and avoids mess by enabling consumers to presoak, hand scrub and auto wash the entire wash process in the washing machine instead of having to spread the process out over multiple locations. “This appliance has the potential to revolutionise the way laundry is performed,” says Michael McKechnie, Divisional Head for Digital Appliances at Samsung SA.

“Simply put, it cares for both clothes and moms by providing a practical, one-stop solution to the washing experience.” A closer look at the product’s features reveals many benefits:

Sink and Water Jet The activ dualwash system includes a dedicated sink that provides a convenient space to soak and/or hand-wash delicate items and comfortably pre-treat heavily stained areas of clothes before starting a normal wash cycle. The water jet which starts and stops at the push of a button, provides access to water, thus allowing for easy soaking and scrubbing. Once finished, the laundry and water can easily be poured into the machine by simply lifting the sink. This drops the items into the tub below for a spotless wash that completes the effortless, all-in-one washing process.

Magic Dispenser The Magic Dispenser eliminates the annoyance of residual detergent on fabric. It achieves this by creating a powerful water vortex that dissolves detergent and disperses it evenly before the wash cycle starts.

Magic Filter The Magic Filter takes care of the details that make your clothes look fresh and clean. By gathering lint, fluff and particles, it keeps unwelcome specks off your whites and darks, so you can look good without having to inspect and tidy the little things. It is easy to clean and it does all this while protecting your drain from getting clogged.

Wobble Technology The activ dualwash utilises Samsung’s revolutionary Wobble technology to protect delicate fabrics from friction damage without compromising the washing performance. State-of-the-art Wobble pulsators generate a dynamic, multi-directional washing flow that prevents tangles, twists and knots while thoroughly cleaning your clothes with increased washing power that requires less water consumption.

Rear Control Panel This extremely imaginative washing machine features a Rear Control Panel. Located at the back of the machine, it provides better visibility and ease of use while also being protected from water splashes during hand and pre-washing. The panel’s dual cluster design clearly separates the control buttons so that they are much simpler to learn and intuitive to use.

Additional Features and Benefits The active dualwash top loader’s Diamond Drum boasts a highly original design that treats clothes with more care than a conventional drum. Its smooth, diamond-shaped ridges are supremely gentle on even the most delicate items, and its small water exit holes prevent fabric from becoming trapped and damaged so that garments remain intact and look good for longer. Its Eco Tub Clean course keeps the tub clean without the need for chemicals, which results in a substantial biofilm reduction, while the activ dualwash’s Digital Inverter Technology delivers superior energy efficiency, minimal noise and long lasting performance, and all of this backed up by a 10 year warranty on the motor (*model specific).

“As Samsung we understand that homemakers simply want the best for their families. We aim to assist them by providing solutions that make a genuinely positive difference in the home and we firmly believe that the activ dualwash achieves this,” McKechnie concludes.   About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:
Pearl Ndlazi
Jake Griffioen Epic MSL Group
Samsung Electronics South Africa
011 784 4790 / 011 549 1647
079 021 5006 / 071 671 2052
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