22 June 2015

Upgrade, Optimise, Secure – Samsung SSD

Submitted by: Debora Siyaya

JOHANNESBURG, South Africa – 22 June, 2015 The Samsung SSD 850 EVO and SSD 850 PRO are two of the most advanced solutions in the Solid State Drive (SSD) market today. The technology invested into their development and design ensures superior performance, speed and durability to the extent that they have been globally recognised as ‘best-in-class’.

SSDs are the evolution of the original hard drive (HD) that provides data storage and transfer in devices such as PCs and laptops. They are faster and quieter with better performance, whilst also proving more reliable and less likely to break when dropped. Furthermore they use less power and come in an array of sizes, types and usage values.

Samsung has invested over R78.2 billion into the development and design of its SSD technology. The result is an array of products that hold the number one spot in various regions such as Europe and the US. Two of its designs, the Samsung 850 PRO and Samsung 850 EVO, have been created to cater for two different markets - introducing the latest in SSD technology, 3D V-NAND, to the South African consumer, business, professional user and data junkie.

“The 850 PRO is capable of moving huge volumes of content at speed, making it the ideal investment for professional designers, graphic artists, architects, engineers and gamers,” says Mike van Lier, Director of the Enterprise Business Division (EBD) at Samsung Electronics South Africa. “The 850 EVO will transform any home computer into one that is more secure, has better performance and enhances the everyday computing experience. Both SSD designs ensure speed, strength, style and improved power consumption – something of a necessity in energy-starved South Africa right now.”

Users of the 850 EVO can save up to 25% on power usage compared with its previous generation 840 EVO – extending device battery life during load shedding and whilst on the move. The 850 PRO, even with its array of performance improvements, has a reduced power usage of up to 40%. In terms of security, both devices have a Self-Encrypting Drive (SED) that keeps data safe on the move, without slowing the machine down or introducing complex features that take up valuable time to learn.

The Samsung 850 EVO SSD does not require in-depth PC know-how or expert technology understanding to use and install. Samsung Magician Software will manage the user’s data effortlessly throughout its lifespan, and Samsung Data Migration Software has detailed instructions on how to shift data from existing, easily damaged hard drives, across to new Samsung SSDs. All this software comes standard with any Samsung SSD purchase and will result in a new system that is faster, lighter and safer.

“Samsung has invested significant time and money into creating SSD solutions for consumers that are uncomplicated and simple to use,” says van Lier. “Swapping an outdated and power hungry hard drive for a new SSD is a simple procedure that anyone can do at home. Alternatively South African consumers can visit our dealer base where an expert can handle the switch.”

Van Lier continues: “For the high-data demand markets such as engineering or architecture, the Samsung SSD 850 PRO is a neat fit and comes with the Magician Software for SSD management and migration, but with highly advanced capacity, storage and speed. Drop the drive, keep your data. Use your device on your lap, never get burned again.”

“For many people, SSD implies complicated and expensive technology but the opposite is true. This is the evolution of the outdated hard drive that may overheat, break if dropped and requires endless troubleshooting and repair. A well-designed SSD implementation will boost a device’s performance significantly and our warranties are for as long as ten years – that’s how confident we are in their capabilities and endurance. The SSD is as easy to use as a keyboard and a mouse - and just as essential to efficient working and performance,” concludes Van Lier.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com

For further information, please contact:
Pearl Ndlazi
Phathutshedzo Nepfumbada Epic MSL Group
Samsung Electronics South Africa
Tel: 011 784 4790 / 011 549 7969
Cel: 079 021 5006 / 078 213 4975
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.