The Convergence of Style  Samsung creates the perfect ambience and contributes to a true sound experience

JOHANNESBURG, South Africa, February 26, 2015 – Whether you are entertaining family and friends at home, making recordings, mixing, editing, mastering or simply listening for pleasure, a well-designed listening space, as well as great system components bring many rewards. The ccorrect placement of these elements is a major contributor towards achieving the much-desired end result.

“Choosing the right audio visual products is crucial in enabling consumers to be fully immersed in the overall home entertainment experience. This is best demonstrated when there is a fully integrated eco-system, which contributes towards a home’s structure that is truly sound extensive,” says Ansgar Pabst, Business Lead for TV/AV at Samsung Electronics SA.

Pabst provides the following determining factors for consumers wanting to invest in a home theatre system:

Wireless technology
Wireless technology includes Bluetooth music streaming and WiFi connectivity. The market is moving towards a holistic home audio solution incorporating this technology, which allows listeners to enjoy wireless audio in any space of their home, from a variety of music sources.

Nowadays, there is no need to have separate audio systems in each room of the house, as music can now be shared across rooms and without several remotes. Furthermore, improvements in functionality enable all music sources to be brought together, meaning consumers do not have to repeat downloads onto several devices.

Aesthetic appeal
Design has become a key factor when choosing a modern AV system – consumers want a neat, clean and radiant finish. Wireless solutions have become increasingly popular, as they not only eradicate trailing wires between devices, but also enable one to showcase the slim and sleek design, all while maintaining a fresh look in the living environment.

An example from Samsung is the range of TV Soundbars with wireless connectivity from your Samsung Smart TV. This range has been designed to be functional and stylish. It is cleverly positioned under the TV which allows for the audio to flow from the bottom of the unit upwards, resulting in less sound loss. It also includes a wireless subwoofer which can stream music wirelessly from your mobile device.

Samsung recently launched the Curved Soundbar which fits seamlessly with the 55 and 65 inch Samsung Curved UHD TVs, complimenting the aesthetic design of the TV, whether on a stand or mounted.

Blu-Ray and 3D technology
Blu-Ray and 3D technologyhave revolutionised home entertainment. Premium Blu-ray Disc Players feature the innovative UHD Upscaling feature which produces images with four times the resolution of full HD. Content can even be shared from your mobile device with screen mirroring directly onto the television.

“Samsung understands the highly differentiated needs of South African consumers and is continuously developing innovative technology in order to provide an integrated entertainment experience that is both convenient and lifestyle-centric,” concludes Pabst.

For more information about Samsung’s innovative and comprehensive range of AV products, please visit www.samsung.com.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

For further information, please contact:

Carmen Steynberg
Andra-Lee Shimmin Epic Communications
Samsung Electronics South Africa
Tel: 011 784 4790
Tel: 011 549 1627
Cel: 071 864 0266
Cel: 082 553 2302
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