25 July 2011

SA online directory guarantees clicks or money back

Submitted by: MyPressportal Team
Online visibility is no longer a mere luxury for companies. Doing business means relying heavily on online exposure to ensure continued business procurement. As the global economic crisis takes hold locally, businesses need an accountable and effective online model to ensure that money and time spent online isn’t wasted.
Local online directory, Easyinfo has created just such a model where businesses can see exactly how often their information is clicked on by potential customers. The directory service provides the online presence that a business needs without being financially demanding on tight budgets.

Easyinfo recently joined forces with Clicks2Customers to offer its clients guaranteed web traffic or their money back. Realising the need for a cost-effective and accountable online directory service, fourteen year-old Easyinfo has ensured that it remains relevant and highly user-friendly for the ever-growing South African business presence online.

The deal with Clicks2Customers sees the pay-per-click specialist fulfilling the guarantee to drive traffic to Easyinfo clients. “The new service was developed after it became clear that clients wanted absolute accountability on their Internet spend. The Clicks2Customers offering does just that and our clients have already seen a massive reduction to their own cost of client acquisition – this is a situation which is pure science and everyone wins,” explains Alan Lipschitz, MD of Easyinfo.

Clicks2Customers has developed its business model on shared risk, meaning that clients are billed on success rather than time. The audit trail of delivery means Easyinfo clients have 100% access to data that proves how traffic arrived at their site as well as the return on investment for each rand spent with Easyinfo.

“Many SME’s have tried to do their own pay-per-click campaigns, and while this is certainly possible, there have been instances where we have dropped the cost of traffic by 40 percent for some of the Easyinfo clients. We have also automated many of the campaigns to ensure best practice which has seen a sustained cost management and an increase in quality of traffic,” explains Jonathan Gluckman, business development director at Clicks2Customers.

Lipschitz says this offering has been in reaction to growing online budgets, due largely to precise analytics as well as the shift in how South Africans are consuming media and using the Internet as their first port of call for retail research.

Easyinfo is part of the Interface Media group, which also own free email service, Webmail. Lipschitz says he expects the offer to be attractive to many Webmail advertisers as well.

“The service has been running since the end of last year and we are launching this service to 1000 clients to date. Add to this, the fact that Webmail hosts around 5 000 sites and these clients will also have access to this offering, and it’s clear that the numbers will be pretty big really soon.”

Although Clicks2Customers has traditionally focussed on large international clients (running campaigns of a million search terms and upwards), the local division maintains this deal makes good business sense.

“We believe the economies of scale make this worthwhile for us. We have a dedicated team which focuses on Easyinfo clients and this means we can rest assured that it is run seamlessly while the rest of the development and management team continue to focus on our blue-chip local and global clients. Easyinfo also deals with its clients on a day to day basis so they are assured of ongoing support” Gluckman concludes.

Read more http://www.mediaweb.co.za/journalist/mnews_j_.asp?id=3662