By harnessing digital media such as animation effectively, this may enable companies to continue producing television campaigns as part of their budgets. Well thought through creative animation campaigns can be just as effective as any video production at a substantially lower cost.

If deployed correctly, the animation may be used across television and the internet, creating a seamless campaign across the two channels.

The Artery is a creative digital communication consultancy who can provide cutting-edge animations, tailored to suit the needs of any company.

According to Derek Whitehead, director of The Artery, audio, narrative, style, and theme all need to be taken into consideration for optimum levels of efficiency.

"Animation is a cost effective alternative to video productions when used for the appropriate campaign as it saves costs such as equipment hiring, production teams, shoot insurance and so forth." Continues Derek, "Additionally, it takes far less time to create an animation than it does to complete a video production, affording a quick turn-around to launch as opposed to video."

We have already seen a few well-known brands harness animation as a marketing tool to boost their campaigns. With the likes of Coca-Cola, Hippo and Baker's Biscuits to name a few, it will grow from strength to strength.

Effective animation is a powerful marketing tool. If you have a product, idea or concept, The Artery will help you give life to your vision, ultimately bringing results to your bottom line.