Moms have been crowned ‘the queens of mobile shopping’, with the top five items sold this month on takealot.com being baby products. South Africa’s fastest growing online retailer, takealot.com has revealed that nappies topped the mobile shopping list by far, with Pampers taking first place and Huggies a close second.

Securing ‘baby-changing items’ as the most popular category after nappies, the most bought item is wet wipes coming in at number three. 

In fourth place is Spectra breast milk storage bags, followed by the popular bath time toy, Yookido Flow ‘n Fill Spout.

The innovative etailer, is particularly impressed by how well sales, in general, have been progressing on their mobile site that re-launched in August. 

“It makes sense that moms, especially new moms, would be shopping on mobile. Our mobi site and our app allows for fast and convenient, one handed shopping, which is ideal for busy moms,” saidtakealot.com’s head of Marketing, Declan Hollywood. “takealot sells over nine million products across 18 departments enabling busy moms to purchase anything, including that last minute stock up on nappies, gifts for the kiddies party this weekend or an outfit for that much needed date night, in just a few minutes. With takealot in control of its own logistics, the order is delivered quickly and safely to your hands.” 

Speaking to the importance of mobile, takealot.com founder and co-CEO Kim Reid said, “Mobile represents a significant proportion of our visits today, with over 50% of our traffic coming from mobile channels.”

“The objective is to narrow the gap between mobile usage, which is ubiquitous among smartphone users, and the propensity to shop on mobile. We will achieve this by providing our mobile users with a beautiful, fast and simple mobile experience, regardless of the device they use,” concluded Reid.